Know Exactly What Your
Ad Spend Is Actually Doing.
Most ad accounts report clicks and impressions. We set up GA4 conversion tracking properly and build Looker Studio dashboards that show conversions, cost per conversion, and spend in plain language — so you can see what's working without needing to be a PPC specialist yourself.
What Is Included in Reporting Setup?
GA4 Conversion Tracking Audit & Setup
We audit existing tracking for gaps and duplication, then configure GA4 events and conversions properly so every platform optimises toward real outcomes.
Looker Studio Dashboard Build
A live dashboard pulling GA4 and ad platform data into one view — conversions, cost per conversion, and spend by campaign, in plain language.
Full Visibility, No Black Box
You get direct access to your own dashboard at any time, rather than waiting on a monthly PDF or relying entirely on an agency's word for performance.
Ongoing Maintenance
Tracking is checked as part of weekly account management, so a broken tag or missing conversion gets caught quickly, not three months later.
Common Questions About PPC Reporting.
Why is GA4 conversion tracking important for a UK business running ads?
Without properly configured GA4 conversion tracking, Google Ads, Microsoft Ads, and Meta Ads are all optimising toward clicks and sessions rather than actual enquiries, calls, or sales. Correct tracking is what allows a campaign's bidding strategy to target real business outcomes instead of vanity metrics.
What does a Looker Studio report actually show?
A properly built Looker Studio dashboard pulls data from GA4 and your ad platforms into one place, showing conversions, cost per conversion, and spend over time by campaign — in plain language, not a raw export of platform metrics that require a specialist to interpret.
Can reporting be set up on an existing account that already has ads running?
Yes. We regularly audit and rebuild conversion tracking on accounts that already have ads running, since broken or missing tracking is one of the most common reasons an account looks like it's underperforming when the real issue is that results simply aren't being measured correctly.
Not Sure What Your Ads Are Actually Producing?
Book a free PPC audit call and we will check your tracking first — before we talk about anything else.
Book Your Free PPC Audit Call