Reach the Searches
Google Ads Never Sees.
Microsoft Ads runs on Bing, Yahoo, AOL, and the Microsoft Search Network — with far less advertiser competition than Google. For most UK businesses that means genuinely cheaper, high-intent clicks sitting almost entirely untouched.
What Is Included in Microsoft Ads Management?
Account Build, Not a Copy-Paste
We can import structure from an existing Google Ads account as a starting point, but every campaign is rebuilt and tuned specifically for Microsoft's network and audience.
Audience & Keyword Targeting
Keyword research tuned to Microsoft's search behaviour, plus unique targeting options like LinkedIn profile targeting for B2B campaigns.
GA4 & Looker Studio Reporting
Conversion tracking set up properly before spend begins, with performance reported clearly alongside your other channels.
Weekly Optimisation
Bids, budgets, and keyword lists reviewed every week based on real account data, not left to run unmonitored.
Common Questions About Microsoft Ads.
Is Microsoft Ads worth it for a UK business?
For many UK businesses, yes. Microsoft Ads runs on the Bing, Yahoo, and AOL search network plus Microsoft's partner sites, which carries far less advertiser competition than Google. That usually means a lower cost per click for similar search terms, particularly in B2B, professional services, and older-demographic markets where Microsoft's network share is stronger.
How is Microsoft Ads different from Google Ads?
Microsoft Ads uses a similar auction and keyword-match structure to Google Ads, but with a smaller, less contested advertiser pool and some unique targeting options, including LinkedIn profile targeting for B2B campaigns. Search volume is lower than Google's, so it is usually run alongside Google Ads rather than as a replacement for it.
Can Microsoft Ads run alongside an existing Google Ads account?
Yes. Microsoft Ads has an import tool that can bring across campaign structure from an existing Google Ads account as a starting point, which we then rebuild and tune properly for Microsoft's network rather than leaving as a lazy copy of the Google account.
Ready to Try the Network Your Competitors Skip?
Book a free PPC audit call and we will show you whether Microsoft Ads makes sense for your market and budget.
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